In March of 2018, Ashley posted a picture of her cookies on social media letting her family and friends know that she had cookies for sale. Her community was so supportive and it wasn't long before she was baking a couple of orders a day. By the end of the year, Ashley's Famous Cookies participated in pop up shops, events, and gained a feature in the newspaper.
HOW DID I START BAKING COOKIES?
"I don't want store bought cookies, I want Ashley's Famous Cookies"
This is the phrase that I constantly heard whenever my mother had cookie cravings. I was going through a rough time in my life where I felt lost and uncertain on a lot of things. So I always took it as a way of my mother trying to make me smile.
My first child was born at the end of 2016 and cookies were the only thing I craved after my pregnancy. I've always had a passion for baking and decided to make cookies from scratch since I was eating them so much. What started out as a way to fulfill my cookie cravings, turned into the best thing that ever happened to me.
We often doubt ourselves and become blind to our own greatness. However, when you have enough of whatever it is you are going through, you will change. A little over a year later I decided to create a few flavors, pack them up and take them to my brothers' basketball game. I asked all of the basketball moms to taste them and they said the cookies were delicious! After that it was history. Before I knew it, I had a couple of orders a week and by the end of the summer I was filling a couple of orders a day!
After many ups and downs, Ashley’s Famous Cookies has now shipped to every state in the country. Our business is continuing to grow locally and nationally. It is a pleasure to serve our community and make cookie lovers happy one bite at a time.
In 2020, the pandemic hit and things took a quick turn. As a small business, we suffered from a lot of challenges that tried to slow us down. At first it was the panic buying that cleared the shelves at every store. Next, it was the supply chain shortages and delays in shipping due to labor shortages. And if that wasn’t enough, inflation continued to rise, affecting our profit margins and ability to absorb costs that we didn’t want to pass on to the customer. But if you think that made us quit, it didn’t. We redirected our initial plan and used the pandemic as an opportunity to pivot into food ecommerce.
In 2019, Ashley’s Famous Cookies continued to grow expeditiously and made plans to open a store front locally in Birmingham, Alabama. Simultaneously, our customer base grew on a national level as well, so we printed out a map that year and made a goal to ship to every state.